Bespoke Marketing Campaigns

Whatever you're looking to market - be it a new album, online videos, an artist, t-shirts or a DJ mix series - we can assist with developing and, if you require, implementing a campaign.  Our approach is to create campaigns which are broken down into bite-size chunks allowing you to focus on a series of small elements over your desired time period in order to deliver the ultimate aims and objectives of the project.

Digital Marketing Strategies

Many of our marketing campaigns and strategies focus on digital platforms - ranging from your own social media channels through to getting exposure on 3rd party websites, using apps and other online services.  We'll work with you to find the most appropriate channels for your needs, then also directly implement the strategy if required.

Social Media & Social Networking

Our services in the area of social media range from conducting audits on your current use of social media, suggestions and strategies to gain greater impact from your activities, through to ongoing content creating and management.  We can help you to setup and integrate social networks and our work covers the core platforms (Facebook, Twitter, YouTube etc) as well as specific services that meet your aims.  

Content Management

If you have a website, blog or other social media platforms then maintaining a regular,  engaging presence is crucial to attract people and keep them coming back.  We can help you to manage your online content at whichever level you require - be it proof reading before you post new items, making sure your audio and video is up to date and correctly tagged, developing a timetable for when you post updates or creating and posting content on your behalf.  We'll also help you to work out the most appropriate tone for your output.

Podcasting

Podcasting is a great way of reaching your audience on a regular basis.  Whether it's audio or video based we work with you to create podcasts, then find and grow your audience, including working with iTunes and other services to distribute your podcast.

Facebook Advertising

Advertising on Facebook is a highly cost effective way of promoting your page or event within the Facebook platform or for drawing attention to a product/service/website outside of Facebook.  Our service sets up adverts and carefully targets them to meet your aims for the campaign, monitors performance and tweaks the ads and strategy to improve their effectiveness on an on-going basis.

Online Listening, Monitoring & Tracking

Ever wondered at what rate your Facebook fans are growing or where the come from, how many people re-tweeted your Twitter messages last month, which websites embedded your SoundCloud widgets, how many people have subscribed to your podcast or who is talking about you across the web?  Our online listening, monitoring and tracking services take on this task for you and provide a monthly report which demonstrates the progress you're making or where you may need to employ some more time and resource.

PR Management

If you're looking to generate press coverage for a specific project, or on an ongoing basis for an artist, record label or other 'brand' our PR management service utilises our network of contacts to generate opportunities.  We will then manage the entire process and, if desired, you can divert any opportunities you receive directly to us to manage everything under one roof.

Email Marketing

Despite the rise of social media and its importance, E-marketing is still the most effective way to communicate with, and monetize, your fans.  Those who sign up to email lists tend to be the most dedicated followers and delivering messages direct to an inbox has greater impact than the same message through social media.  Our email marketing service enables you to collect email addresses from your fans both online and offline, then create and send communications to them.  We can develop and manage the overall email strategy, as well as designing the emails if require.  We can also help you to segment your email lists to manage your customers and develop initiatives to encourage signup.

Record Label Development & Administration

Whether you're a pre-start label looking to get going and find distribution or a more established label looking to take things to the next level, we offer a range of services to help you.  We've been there and done it ourselves, as well as helping several record labels on a daily basis, and can offer our support on many aspects from sourcing distribution and developing a retial strategy; to contracting artists and remixers; to licensing your music to third parties; to processing and accounting royalties and pretty much any other element of running a record label you can think of.

Consultancy

Our consultancy service allows you to draw on our knowledge and expertise and receive independent guidance with whichever aspect of your business you're looking to develop.  The consultancy approach is designed so that we work alongside you, helping to develop your ideas and turn them into actionable strategies which you can implement yourself, rather than simply paying somebody else to perform tasks for you. 

Business Development & Mentoring

We are trained mentors, affiliated with the Institute of Enterprise and Entrepreneurs, MentorsMe and Get Mentoring.  Through mentoring we can work with you to help you develop your ideas, ask the questions to help you make decisions and signpost useful resources or information.

Pricing

Because all of our strategy services are bespoke for your requirements there are no fixed fees for various services. We tend to work on an hourly/daily rate and have flexibility for those working on larger projects or for a prolonged period of time.