We have built up a strong reputation within house music through our contacts, expertise, knowledge and targeted approach to promotions.  When our CDs drop through a letter box or an email arrives in an inbox, the recipient automatically knows that the music will be relevant to them.  Our consistently high feedback rates reflect that your music is being sent to the right people and, most importantly, those people are taking notice.

Tastemaker Promotions Services

We offer a comprehensive service covering the three main areas of tastemaker promotions:

We can promote albums, compilations, EPs and singles.

We work closely with you to provide tailor-made and flexible services based on your requirements and budget.  Each of the three areas can be targeted individually or we can create a package covering a number of areas.  Our tastemaker promotions solutions can be used for individual releases or longer term campaigns.

We use a dedicated state-of-the-art mp3 delivery and feedback collection system to send promos, which generates high response rates compared to standard email or CD delivery methods.  To see how our promo delivery system works please request a sample campaign here.  We also recognise that some people prefer CDs and we can accomodate this within our service, manufacturing and mailing CDs on your behalf.

All tastemaker promotions campaigns are fully managed by Kahua Music; we handle all of the administrative tasks, creation of press releases, hosting of music and communications with promo recipients – you simply provide us with the music, artwork and any supporting information and we do the rest.  Feedback is available to you in real time via a secure online report.

All our contacts are thoroughly researched and range from A-list DJs to the most respected club residents, national FM broadcast stations to popular online specialist shows, and the leading dance press to influential blogs.  Your music is carefully targetted towards the most relevant people and we are happy to invlove you in that process if required.

Promotional Documents - Press Releases, Biographies, Press Kits and Sales Notes
Kahua Music can write professional press releases for your releases, events and other projects, as well as biographies for your artists and record label.  Our experience from working with journalists (and working as journalists ourselves) means that we understand what makes for a good press release or biography and how to convey the key points within them.  Having well written and well presented documents can also be very beneficial for your image, branding and identity.

We can also prepare professional and effective sales notes (one-sheets; these are documents containing all the key information about your release which are used by distributors, download stores and record shops when deciding whether to give your music feature spots on their websites.  We have helped labels to achieve feature spots on a wide variety of websites including front page placements on key download stores such as Beatport, iTunes, Juno Download, Traxsource and Stompy.

Online Marketing Services
We offer online marketing services which are designed to help you market your music, artists and record label to customers as well as increase your online profile.

Email Services
Kahua will design a professional HTML email and webpage which is sent to our own database, can be forwarded to your own mailing lists and which integrates with Twitter, Facebook and other social networking platforms, helping to spread your message further and wider.  We can also provide mailing list collection and management facilities.

Social Media Marketing
We can create dynamic content and text for you to use on social media platforms to help promote your new releases

Pricing
The number of variables involved in putting together a bespoke promotional campaign means that we do not have a set price list.  Please contact us to discuss your aims and requirements and we will put together a quote.

We are aware of the budgets that record labels have available to spend on promotional activities and consultancy (we also run our own record label!), particularly in the genres in which we specialise, so you can be sure our prices offer excellent value for money.