Brief:
This was a two part brief.  First to run a campaign on Phil Weeks 'All Day Every Day' single, using it to introduce his album.  this part of the campaign included DJ, Radio and Press tastemaker campaigns, and an online marketing campaign including emails and forums.   The second part was to achieve press coverage on the 'Love Affair LP', some high profile DJ support and run a second online marketing campaign.

Results - All Day Every Day Single:

• 2nd most charted track on Resident Advisor in Dec 2010
  
• 3rd most charted track on Beatport in Jan 2011 (see thumbnail on right)
  
• Reviewed by iDJ, Resident Advisor, DJ Mag Spain, 5 Magazine, Our House Mag, Only For DJs, De-Bug
• Charted in Groove Magazine (Germany) at #13
• Feature review in Juno Download newsletter
• Blog coverage from Homegrown Music, Rodon, Urbnet, MyCuppaT and DSA
• Radio plays on DI.FM, Chicago House FM, MyHouse-YourHouse, BoP FM, Via Sound, Discotheque Radio, Lowercase Sounds, E-Nation, RPL FM, Beat 12-103 FM, SS Radio, Proton, Tide, Radio Fritz and more.
• Posts to 60 worldwide dance music forums generating over 350 click-throughs to vinyl and download stores.
• Email newsletter, including sharing posts to social networking sites

Phil Weeks - Love Affair (album teaser) by ROBSOUL RECORDINGS