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Phil Weeks - All Day Every Day Single & Love Affair LP
Brief:
This was a two part brief. First to run a campaign on Phil Weeks 'All Day Every Day' single, using it to introduce his album. this part of the campaign included DJ, Radio and Press tastemaker campaigns, and an online marketing campaign including emails and forums. The second part was to achieve press coverage on the 'Love Affair LP', some high profile DJ support and run a second online marketing campaign. Results - All Day Every Day Single:
Results - Love Affair LP:
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